5 Lesser-Known Tools for a Successful Business (to Get More Sales)

Sirarpi Sahakyan
4 min readJun 17, 2021

As a business owner or a marketer, I am sure you already have lots of useful tools at hand. But today I wanted to share some tools that I personally use and recommend.

Yellowduck.tv

Go live to Instagram from PC

The majority of the businesses have an account on Instagram. Sure you may even work with influencers to promote your brand as well, but what about using live videos in your marketing strategy?

Instagram gives you a perfect opportunity to go Live. Of course, your followers will get a notification that you are Live and will remember about you. Great, isn’t it?

But that’s not everything yet. Did you know you can go live to Instagram from your computer? Yellowduck.tv serves that purpose. You just set it up and start going live. Easy-peasy. Especially if you need to read from a script or sell/demonstrate a product, this option is ideal for you.

Hoory

Talking to your audience, understanding their needs, and making your communication better is a must if you own a business. Hoory is designed specifically for that. It’s an AI-powered live chat. It collects all your data, analyzes it, and gives you information about customer experience.

Hoory will make sure your customers get what they are looking for. Moreover, it will give you an idea of what aspects to improve in your offerings.

Your online customer support will get automatized and the user experience will become a lot more satisfying.

Hooray will go live very soon. Check out for updates!

Data Licensing from PMG360

Not a tool but PMG360’s Data Licensing is really powerful for businesses.

Data License is the process of getting licensed to send emails to a database. This is a great shortcut if you want to get more awareness and generate more leads.

PMG360 can help you build external audiences. You send them your specifications for their ideal client profile. PMG360 runs a count against their database to see how many records match. Then, you negotiate terms on licensing — frequency, time, and cost

For example, you can license data for 12 months or for 1 time per month. This could be an example of the time and frequency a business can use the license.

Note: This technique is for US B2B businesses only.

To get more details about Data Licensing, you can visit their website or schedule a call with them.

Lead generation services

4. PostBuilder

postbuilderapp

As a business active on Instagram, we know that having posts and stories daily can increase the visibility of our content. However, all of us had this moment when we forgot to post or were late for a day.

PostBulder App gives us a unique opportunity to schedule Instagram posts and stories automatically. You can schedule your page’s content in advance and save a lot of time that way. On top of this, you can easily store/save all your stories, posts, photos and videos, and even hashtags in one place.

What’s more, PostBuilder is also an Instagram font generator app. It allows you to create beautiful line breaks for Instagram captions, comments, and your IG bios as well as use over 60 custom fonts available inside the PostBuilder.

As a bonus, their fonts also work for other social media websites, e.g. Twitter, Facebook, and TikTok.

5. UseResponse

useresponse

Quite often you have customers contacting you via different channels. Some email you, others text you on social media channels.

You have to switch between different windows to manage all those communications. Sometimes some messages can even get lost. And as your business grows, your communication with your customers becomes more important — people talk about you and you don’t want them to complain.

There is a solution to manage all the customer communications in one place — UseResponse. It’s an omnichannel Help Desk tool that allows managing communications from 10+ channels on a single inbox.

I hope these tools will help you scale your business and get better results.

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Sirarpi Sahakyan

Digital Marketing Specialist, Freelancer. I write about Instagram Marketing and Freelancing